About P'Tones
TARGET POPULATION

P'Tones Records will offer a constructive after-school activity based on music. Modern music, such as rap and hip-hop, are extremely popular in the inner city. An opportunity to participate in music will attract many young people who do not participate in athletic programs. This program can be carried out at a very modest cost by a group that has already created a successful trial project. The students targeted through this program are high school students (15-19) both male and female.

THE STUDIO

P'Tones Records will establish recording studios in the inner city. These studios will have the equipment and instructors to help students develop their musical talent and produce their own CDs. The program will focus on musical styles popular with young people, such as rap and hip-hop. All musical styles, however, will be encouraged and developed. The studios will be open only during after-school hours, and will close at a reasonable time so musical training will not conflict with education. The after school program will be run three days a week, to avoid conflicting with other after school programs and commitments .

CURRICULUM

This program, however, is more than an attractive alternative to the streets. It will also provide a curriculum not common in most educational institutions. Entertainment is one of the most rapidly growing industries in America today. We see our future market increasing annually, in 2003, rap sales accounted for 13.3 percent of the total market share. While few aspiring musicians can hope to become stars, P'Tones also serves as a career exposure in the industry of Music aside from being the star. Students will receive instruction in and participate in Artists & Repertoire, Marketing, Publicity, New Media (website), and Album Art/Video Production. All departments are explained in part two of the proposal. Students audition at beginning of program to get best fit for curriculum study.

POST HIGH SCHOOL

In addition, the P'Tones Records will make it easier for inner city youth to earn money for further education. The skills learned in our studios will enable students to earn far more in summer jobs than they could otherwise earn. This additional income could make the difference between being able to afford college and finding education beyond reach. Students may also have the opportunity to create money for college through sales of the CDs produced in the P'Tones Records studio. Students will work to complete an album; it will then be mass produced and sold. The earnings will go to both the college tuition of the students who worked on the album, as well as back into the program to help give this opportunity to other students in various inner cities. There is a thriving informal market today in music produced in home studios, not from commercial recording companies. Many "underground" artists have achieved national reputations as independent musicians who produce their own CDs. While we do not assume that any of the students who participate in the P'Tones program will succeed at this level, it is reasonable to assume that some of our students will be sufficiently successful to produce a meaningful college fund.
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